The cosmetic brand that remains in the family of brand companies MAC and Maybelline. This two tone color scheme with accented flower is chic and stays inline with the more serious consumer. Many brands cater to a younger generation with “pop” tones and lighthearted advertising. Uzuri (beauty in Swahili) says futuristic and broadway meets. This case study explores and hits the target with the design layout and font choice of Franklin Gothic. Timeless and classic.